There’s no denying that, today, social media is huge. Most of us have at least one social media profile on one of the major platforms, and as a business, you too can benefit from the huge popularity of social media.
When launching social media profiles, it can be a little difficult to know where to start and which platforms will be most suitable for your business, as some are more suited to certain industries and target audiences than others.
There’s a few good to know things before you get started:
- Don’t start profiles on every social media channel you can think of. Starting small gives you the ability to concentrate your efforts and get something working well, rather than having to juggle multiple audiences on varying platforms at the same time. Pick one or two of the most relevant platforms to your target audience and start producing content and building up a following on those first.
- Establish your social media goals from the outset. What do you want your efforts on social media to achieve? Is the aim the drive more people to your website? Establish yourself as a thought leader in your industry? Once you have worked this out, you’ll be able to identify the platforms most suited to helping you achieve these goals.
- Be sure to share other people’s content too. It can be very easy to just focus on producing your own content, however if you want people to share what you put out there, you’ll need to do the same too. If other companies and organisations see that you are sharing their content, they are much more likely to share yours in return.
- Keep a close eye on your profiles to see what is working, and what isn’t. By monitoring what you publish, you’ll soon be able to see what type of posts get the most engagement, and this should therefore help you shape your content plan moving forward.
- Don’t expect too much, too soon. It takes time to build a solid following on social media, so don’t be concerned if a few months down the line, you’re still not getting many people engaging with your posts. Stick with it, keep producing great content and your following will steadily start to build as people become more and more aware that you are there.
The audience available through social media is huge, and hugely diverse too. It’s important to do lots of research before you launch your social media profiles to identify which are going to be the most effective channels to target in order to help achieve your end goals.
If you do this and go on to produce valuable, engaging and thought-provoking content for your followers, you’ll be on the right path to great success for your business on social media.
For a new website that is ideal to direct customers to from your social media channels, get in touch with us here at Leicester Websites today.
