To put it simply, a website that doesn’t appeal to its target audience, doesn’t get across what you are trying to achieve and doesn’t make it easy for a customer to reach the end goal, will never reach its full potential.
If your website leaves your customer confused about what is on offer or unsure of where they need to go to find what they’re looking for, it won’t be long before they leave and potentially head to a competitor.
This is why considering the user experience throughout your website design is so important.
What is user experience?
User experience, which you might sometimes see referred to as UX, is the overall experience someone coming onto your website has. For a positive user experience, your website needs to be:
- Easy to navigate
- Provide useful and helpful information
- Be clear on how to purchase a product or make an enquiry
- Be somewhere a user enjoys spending time
How to make sure of a great user experience
When thinking about the development of your website, always consider these points:
- Value – Your website needs to be of value to the user- it needs to do what you want it to do. That might be the sale of products, giving information about services or signposting to further resources.
- Navigation – A website with a good user experience will be easy to navigate around, with users being able to quickly find what they are looking for.
- Design – Your overall design needs to be appealing and engaging, so it keeps a user’s attention for the duration that they are on there.
- Usability – The website should be accessible on all devices with a layout that isn’t in any way confusing. You need to make it easy for customers to find what they are looking for.
- Functionality – One of the most annoying things for a user is navigating to a page of interest only to be presented with a 404 error message. Ensure your website doesn’t have any broken links and every element on there serves a purpose.
At Leicester Websites, we are vastly experienced in website design and development in Leicester so can assist you with all of these key user experience elements. For website design across Leicestershire and beyond, get in touch with our team.
Curious about more reasons to have a business website? Check out our guide on “5 Reasons Your Small Business Needs a Website” for key insights.
